The Sargento Story

Could a funeral director do a 180 and create one of this country's leading cheese companies? Most would say no but it's actually a yes/A new book, traces the story of Sargento Cheese and the man behind it, Leonard Gentine.It's an interesting study in American entrepreneurship.

Treated Like Family (Center Street Publishers 2018) was written by  Tom Faley, a thirty year old employee, himself, of the Sargento Company. He was also involved in expanding the food company , developing many departments including marketing,consumer research, consumer promotions and new product development. He knows the company inside out, even acquiring most of the book's material from the founder himself. Sargento's is an unlikely tale , full of old fashioned dedication and hard work. The books starts off with Leonard's grandparents, Josephine and Joseph Gentine leaving the war ravaged area of Alsace-Lorraine,Chavannes-les- Grands for Wisconsin and ends with their great-great- grandson, Louie becoming the heir apparent to a multi-million dollar industry. It is Leonard, though, who is the star of the book. Mr. Faley writes this valentine for him. It all started out with an accident with a funeral director and Leonard paying off the cost of repairs by working for him. He worked hard on the journey from funeral director to mink farmer to finally a cheese company. What is inspiring is that he took the work ethic and humanitas of his first employer, Hobsen Brigsen. He applied that to Sargento, creating a home away from home for his employees.

The book is a long one, and at times, picayune There are dozens of factoids such as Leonard's kids childhood pastimes, pages on his courtship with his wife Dolores, and details of sales meetings from almost every year. Do we really care about who went on a sales trip in Chicago consumer research, Alsace-Lorraine,o in 1960 or who bought Leonard's funeral home? It would have been better if Mr. Faley has streamlined some of this. You do have to admire Mr. Gentine's tenacity and passion to create the perfect cheese company with partner Joe Sartori. (hence the name SAR  from Sartori, GENT from Gentine and the O to make it sound more Italian).What impressed me was the company's  drive for innovation. Sargento was the first cheese company to sell shredded cheese and that section was riveting about creating the first bag of it (a godsend to home chefs) and the first to mix different varieties in one package. They were also the first company to offer shredded cheese for tacos in 1969, years before Mexican food became trendy. Sargento was also a pioneer in reclosable cheese packages -again a boon for home chefs who used to have tot hrow out moldy , badly packaged fromage. Another important takeaway is how employees were always treated like family. This is a must read for any manager or future entrepreneur because it's a detailed guide on how to hire and treat employees.

Treated Like Family is an interesting lesson in American marketing and creativity.It is also a valuable one in boss/employee relations,For those thinking about starting their own companies, the bookis a definite must read.

Can Fast Food Be Diet Food

We've been constantly told that fast food is bad food. Everyone from doctors to diet gurus warn of its' side affects. Yet some places do offer healthier , sometimes lower calories . Can these smart choices help in shedding pounds? Possibly.

Many of us love Wendy's . It's  fast food that tastes almost like home made. You can eat healthy here. Their famed baked potato is only 270 calories if there's nothing loaded on top. If you want something  to top it then go for the free sour cream and margarine. The bacon cheese potato is 480 calories.. Have it with their Honest iced tea which is thirst quenching and diet perfect at only five calories. Wendy's also offers salads. One of the most filling and good for anyone watching his or her weight is the Power Mediterranean Salad which is only 250 calories for a small portion. This is a mix of  quinoa, chicken feta and hummus.If you,re craving more meat then settle on their Buffalo ranch slider at 220 calories or their grilled chicken sandwich which has 270. Dieters can  even have their beef and eat it too.Wendy's has a junior double cheeseburger that's only 280 calories.Are the other famed fast food restaurants that calorie conscious? Chck-Fil-A and KFC do have food that can fit into a regimented meal plan.KFC has a combo of grilled chicken and mashed potatoes for 430 calories. Chick-fil-a has unbreaded chicken nuggets for only 240 calories for five pieces.

Other fast food places can also be advantageous too. One of the best for low calorie food with a lot of flavor is Sarku. Their miso soup is only fifty calories, a perfect lunch on a cold, rainy day. They also offer shrimp and sushi which are surprisingly hearty fare despite the lightness. Th shrimp comes with white or brown rice along with a good scoop of green vegetables. Their California roll sushi is only three hundred calories but packed with flavorful shards of crab meat and avocado. Panera Bread can also offer some low calorie  foods, despite the fact it primarily sells calorie rich breads,. muffins, and cookies. Yet their breads are between 120 and 160 calories a slice - however, it's hard to just stop at once slice. Their loaves are beyond delicious. Luckily the chain offers smaller versions of their soups and salads along with half sandwiches, Their  halved Mediterranean veggie sandwich on tomato basil bread is only 220 calories. Wash it down with ten calorie Spindrift raspberry lime seltzer. Finish it with a mouthful of their coconut macaroon at only 140 calories. Or have the last with a five calorie espresso for a quick afternoon pick me up. Panera's flavored coffees are only twenty calories a cup and you can probably get it iced as well as hot.

Fast food can also be a dieter's food. It's just choosing wisely with your mind - not your stomach. Then you can enjoy a meal out without any guilt

Healthy Nibbles

Hungriness can be a pain. Your stomach's growling and you want a snack. There's a dilemma there. Do you eat something that's over the top tasty or do you scale it down calorie wise? The best bet is eating smaller amounts of  healthy snacks packed with flavor.

Many of us feel that urge in the afternoon between two and three. It's tempting to grab an icing rich pastry or a bag of salty oil laden chips. As flavorful as they may be , they're going to leave you still craving more snacks. Go with healthy nibbles.Brad's has come up with a line of all veggie chips.

These are the red pepper chips but there's also carrots,flax seed, buckwheat and tomatoes along with a sprinkle of sesame seeds. The taste is primarily bell pepper but the chips are tasty at only twenty-seven calories a chip. Brad's also make air dried kale which is another good nibble. Have both with a dip made from plain  Greek yogurt and dried onions.There is also pretzel chips from Snack Factory

I love their everything flavor with it's hints of garlic and sesame. Again these are only eleven calories a chip. They;'re good plain but again these can be dipped into plain Greek yogurt or salsa. The other flavors are plain and the fiery bacon habanero 

If you're craving something sweet and crunchy, the obvious answer is an apple or a pear to munch on. A better alternative is Fruit Sticks, also from Snack Factory

These are only twenty calories a stick and have the look of French fries. The company also makes, apple strawberry and apple cinnamon ones too. Snack factory has brownie , lemon tart and chocolate chip.thins to for sweet snacking. Dip the apple sticks in vanilla flavored Greek yogurt for an added treat.

Healthy nibbling can be done. Have a bag of these snacks in your kitchen or  office to ease that mid afternoon hunger.They're low in calorie but big in taste.

Getting Immersed In Your Blender

One of the best gadgets out today is the immersions blender. This magic wand can help in creating the creamiest salad dressings along with well blended sauces. It is a must for every home chef.

I have the American Collection immersion blender I bought from Target.com. As you can see it’s fourteen inches long and electric. The motor is a powerful one despite its’ size.150 Watts, .

It’ stainless steel and plastic, which makes it easy to wipe off any splatters that land on the handle./

What’s amazing are those tiny but sharp  little blades. I made a salad dressing that had chunks of soy bleu cheese and those two sharp mini mini knives turned the mix of that, mayo, olive oil and  applecider vinegar into the creamiest dressing. To be honest it would rival a store bought one for smoothness . I plan on using it for whipping aquafaba into meringues and will definitely use it for my sauces ,

The only problem is cleaning the entire blender. There is a break in the plastic that indicates it can separate from the motor but this was hard to do. Unfortunately, I had to very carefully sponge wash the entire gadget. Cleaning the blades turned out to be a dilemma too, thanks to the deep well behind them. If I could have detached the bottom, it would have been much easier. What I wound up doing was wrapping a wet paper napkin around a Q-tip swab and then delicately cleaning the well. I’m going to buy a small cleaning brush so washing and scrubbing any food residue will be easier the next time around,

The immersion blender should be a kitchen necessity. It is one of those gadgets that makes mixing and blending that much easier in creating whipped toppings and creamier souls and salad dressings. This  really is a kitchen must have for any home chef.

Your Best Beef Stew Ever

Beef stew is one of those recipes every home chef should know.Yet, how to make the perfect one is somewhat of a conundrum. Should wine be added? Or tomato sauce? Slow cooker or oven? Luckily there is a recipe that can lead to stew nirvana. One taste and it will be your go to recipe.

Of course it was the famed Julia Moskin who tackled this in yesterday's New York Times Food section.Ms. Moskin has made her fair share of the dish as well as its' French and Italian cousins. bouef bourguignon, daube and peposo. Am American beef stew doesn't have the sophistication of red wine. Onions and water first flavored our earliest versions, later it was beef broth and tomato sauce. These are good  and do give the meat and vegetables a certain flavor. however they don;t add any oomph.If you are making yours with a Pinot Noir or a Cote du Rhone, remember that it has to be cooked slowly.  The alcohol, acidity and fruitiness have to be tamed so they leave a tangy, syrupy taste that pairs well with the red meat. Remember too , red meat needs slow cooking too. It helps breaking down the collagen and, muscle fibrils. You could make stew in a slow cooker. The meat does have to be well browned before putting in in.A crockpot stew is a wonderful meal to come home to but the beef doesn't have  that caramelized , textured  quality an oven cooked stew would have. Ms. Moskin prefers an oven over a stove top any day. Bake it at 300 degrees Farenheit or even lower at 275 degrees. The meat softens while the liquids and aromatics blend into a rich complex sauce.

Funny enough Ms. Moskin doesn't write about what kind of meat to use in her article. It is mentioned in the recipe , though. Home chefs should use well marbled beef stew meat, namely chuck. No other cut will work. She also adds juniper berries is part of the traditional French recipe. Where to get them? Not surprisingly Target and Wal-mart sell the dried variety. You'll only need a dozen along with two bay leaves.As for the wine, a red non -sweet one (Ina Garten's bouef bourguignon calls for  Pinot Noir or a Cote du Rhone.),preferably from the Burgundy province but Chianti can also be used.Let the meat marinate in the wine , juniper berries and bay leaves for at least two hours  and less than a day. The vegetables used are also the ones used in the traditional recipe.It's a blend of carrots, onions and a large starchy potato, preferably an Idaho. More wine is also added, usually half a bottle along with three tablespoons of tomato paste and chicken broth.Many home chefs may be put off at the idea of adding bouquet garni but this is a simple mix of thyme, rosemary, more juniper berries and whole cloves. Orange peel is also in the mix to give the dish a fresh brightness. These are wrapped in a cheesecloth and dropped in. You can also toss in cubed panecetta or ventreche, a kind of French bacon.

This is the best stew recipe out there. It's also a relatively easy one that any home chef can make.Try it and enjoy the delicious meld of flavors form aromatics, to meat to a good Burgundy.

A Sweet End To Passover

One of the traditions of Passover ending is eating anything with leavening, .In the States it's pizza and brownies, but elsewhere it's an older tradition representing Mediterranean roots and recipes.It's called Mimounia the Moroccan way to end the holiday.

Ron Leiber, who usually write about finance for The New York Times has written this interesting and informative article for the paper's Wednesday Food section.Many American Jews don't know of this sweet  raucous feasting yet it's done in Israel thnaks to the influx of Moroccans arriving in the country  for the past sixty years. They do occur here , but not in many households.It began two hundred years ago but the reasons for how and why are hazy, There is a similar Hebrew word that means faith along with an Arabic word meaning good fortune or luck. There is also an etynological connection to the Jewish philosopher Maimonides and is also the name of a Berber goddess. (although there could be a connection to the Sicilian bread mouffleta) Foods such as milk, eggs wheat and fava beans are set out along with a live(!) fish  in a bowl to symbolize fertility and abundance. A typical table would have fancy marzipan, nuts  and even candied eggplants. Moroccan mint tea is served with it to offset all the  sweetness

One of the stars of the holiday is moufleta - a layered, fried flat bread similar to the Indian flatbread,chappatti. Guests cover it with butter and honey. Flour is brought over for it by non-Jewish friends and neighbors at the appointed hour,,It's kind of like pizza dough with a scant amount of
 sugar, salt and dry yeast. The dough is mixed and formed into twenty balls, slightly smaller than a tennis ball. After letting them rise, then flatten them to a seven or eight inch disc.fingers should be constantly oiled with either vegetable or canola oil. ( I would say try extra virgin olive oil, which is probably how it was first made). This keeps the dough from sticking to the hands along with the work surface.A non-stick or cast iron skillet is used to cook them,  Set it over a medium-low heat and place the dough, that now should be stretchy into the pan. Cook on one side for one to two minutes and then flip it over. Add the second moufleta and when it's bottom is golden add the third. Repeat until there are seven layers. You could also fry them up individually, as long as they're eaten hot so the butter and honey also get heated. up.

Mimounia is a neat way to welcome back leavened treats. The star of it all is moufleta, an easy to make  bread ,soaked with honey and butter. This is a true taste of the return of breads and cakes,

Easy Spring Desserts

Believe it or not , the blustery ,cold Spring weather will give way to warm days and high temps. That means easy desserts , perfect for barbecue and picnics. Good-bye to elaborate winter sweets, it's time to create effortless afters.

One of the easiest desserts is pudding pies and tarts. Jello has recently come out with a line of all natural puddings, made without any preservatives and dyes. They're call Simply Good and that's an apt description of them. They'd make perfect fillings for any pie or ice box cake,Pudding pies are a snap to make. Buy an already made crust (you can make them yourself if you're that ambitious) and fill with one of the Simply Good packets. These usually take two cups of milk but for a thicker , more set filling using only a cup and a half. Then it's just placing it in the fridge to set. One tasty combination is banana pudding in an Oreo crust .For a fancier take , decorate with puffs of Reddi-Whip and shaved chocolate. The last is an easy embellishment.Use a micro grater and dark chocolate  and grate a dusting over the pie's surface. You can do the same with a chocolate filling too. Another easy idea is individual tarts .Use the small sponge cakes , usually found in your grocery's fruit section. Fill first with an even layer of chocolate or vanilla pudding then add a second layer of sliced strawberries or peaches. If you;re using vanilla  pudding, lace it with brandy for a fun kick.

Another spring dessert idea is trifle. True , this treat is often associated with Christmas or New Year's but it can easily made for warmer days.Use fresh fruits such as strawberries and blueberries, layered with vanilla pudding or for a fruitier fix, use the banana flavor. An even cooler and tastier treat is an ice cream trifle, perfect after the first barbecue of the season. Take store bought cake, whether a sponge or pound cake tear into pieces and place in the bottom of a trifle bowl, Lberally sprinkle with brandy or sherry . Fill with French vanilla ice cream and cut seasonal fruit.,Top with berries and serve right away. Want something more decadent to chase those burgers and ribs? The try an ice cream version of Death By Chocolate.Use store bought chocolate pound cake, add a sprinkle of chocolate liqueur  such as Godiva and then a layer of chocolate ice cream. It can either be topped with more liqueur or syrup and Cool Whip. You can add either a layer of strawberries or cherries. For a simple and elegant English  dessert, think the inelegantly named Eton Mess. A favorite of William and Harry (and possibly Kate and Meghan). it's a simple mash up  of crumbled store bought meringues, any kind of whipped cream and fruit. It can be made as a trifle or as individual parfaits.

It's Spring. That means easy meals followed by easy desserts. They're a snap to make, and fun to eat.