The name Musk is usually associated with science - the science of the electric car. Now there's another Musk, Elon's brother
, Kimbal who is changing the food world. His style? Using science, of course. He wants to revolutionize the food world the way his brother revolutionized the auto world.
His was the main story in today's New York Times Food section. Food regular Kim Severson, conducted an interview with this innovator.
Kimbal Musk's main idea is to promote a philosophy of real food that will not only nourish the
body but also the farmer and the planet
.It's not really a new idea. Michael Pollan, a food writer, and author of
Food Rules has been preaching this for years as others who have pushed and created a farmer's market and urban farms. What makes Mr. Musk's idea unique is that he wants to create a network of business, educational, and agricultural ventures big enough to return the nation's food system back to healthy local foods, grown on pesticide free farms
.It is the ideal dream and he does have have somewhat of a background in it, starting with his childhood. He cooked at his father's house for him along with for Elon and their sister, Tosca. Mr Musk does have restaurant experience too. He and his former wife, Jen Lewin, started Kitchen in 2004, in Colorado. It was a farm to table concept. A skiing accident that broke his neck and left him temporarily paralyzed got him to refocus his drive. He would devote his life to
food.
This led him to be interested in school gardens. His ex wife designed a modular curved plastic
planters that could be arranged in any school yard to hold produce yielding plants. They were first installed in the Denver school district in 2010, with the extra bonus of teaching kids about science
.Other schools in Memphis, Los Angeles
,Pittsburgh and Chicago
.He's also started a chain of
hyperlocal restuarants, called Next Door
,These feature wild salmon and local pasture raised beef, along with big Greek salads bursting with community vegetables. Not everyone is enamored of his efforts. There has been a lot of criticism, especially from Alice Waters, the pioneer of the American Slow Food Movement.
and creator of the famed restaurant
, Chez Panisse. To be fair, he has criticized her
, proclaiming that she
doens;t know how to scale a garden to fit a school. She in turn has accused of him the same thing. His Square Roots project has met with a lot of flak too. It's an idea that has young farmers growing greens with nothing but enhanced water and LEDs in shipping containers, It's hydroponic farming that has critics sniping about the lack of nutrient rich soil.
Will Kimbal Musk change the food industry the way his brother, Elon changed the auto industry? Can he change the way we eat
? He has the drive and determi
nation to do so - just like his brother.