Chewing On The Chew

Daytime television is changing. The decades old soap operas are gone and in their place talk shows. The Chew is one of these. It's not so much about celebrities but about the food they eat. It's an open dialog and forum that features a variety of personalities.

This new TV show and pioneer of sorts is the subject of a New York Times article in their Dining section. Dining regular , Julia Moskin, explores this as well as interviewing one of the pillars of The Chew, chef , Mario Battali. The premise of the show, according to Mr. Battali is cooking as well as panel discussions.Dr .Oz's daughter, Daphne, is also on the show as are fellow newcomers, Michael Symon, Carla Hall and Clinton Kelly. The show will also feature helpful hints such as creating the perfect sloppy Joe and making olives tastier to name a few.

Is this the future of daytime TV? Execs seem to think so . Thanks to the Food Channel and more foodies out there, food based shows are not only big hits but huge draws for advertisers. The Chew already has food giants like Kraft , Campbells and Hershey's buying advertising time. This beats the usual mix of smaller advertisers and local businesses who buy into the less than lucrative afternoon time slot. Another plus is that the food shows are the most Tivoed and they can be watched at any time. People's tastes are also changing and they want more reality TV instead of manufactured drama. This is what The Chew will provide as other shows . It will be shown on ABC and join The Travel CHannel amongst others in featuring food centric entertainment,.

Food shows are the hottest thing on television right now.It's no wonder that The Chew was created and replaced traditional programming. The proof is literally in the pudding , however , as to whether it will succeed or not.