If you want to be the next Julia Child your easiest route would be TIktok. This uber popular app has created some new culinary stars that are being shot into the popular media stratosphere.will this trend last? Possibly
Regular and cookbook author Priya Krishna wrote this fascinating article for today/s New York Times Food section. Tiktok has been responsible for the meteroric rise of such novelists as Colleen Hoover thanks to the ever popularBookTOk. Now foodies around th eworkld are diiscovering good recipes by personable home chefs and bakers. Thes people have no experience , no culinary school or even restaurant experience. Some have only come to cooking and baking recently like B. Dylan Hollis. He started baking in his Wyoming kitchen during the pandemic. yet it was the usual sourdough recipe. Since he loved vintage Mr. Hollis decided to try recipes from antique cookbooks and hisa pork cake, meat loaf meets pound cake (!!!????) became a smash hit, viewers loved it. Now he even has a lucrative cookbook that came out in JUly. Baking Yesteryear has evne sold more copies than the Obamas books and Prince Harry's autobiography.
Other home chefs are following suit. Joanne Lee Molinaro has racked up sales along with garnering thousands of fans with her Vegan Korean videos. There;s a story with each video as she creates tasty nonmeat dishes. JOn KOng is another Tiktok home that has not only garnered a following but included QR codes in his cookbook that links them to his videos. Then there's Nadia Caterina Munno who parlayed her 3.1 million Tiktok followers into a deal for a cookbook. Her "The Pasta Queen" released last NOvember debuted at number five on the New York TImes "Advice, How To and Miscelleneous " list Her career took off when she posted a video in 2020 crtiticizing how another made lasagna. Jenny Martinez was selling bulldozers before she made My Mexican Meso videos and then got a cookbook deal. Barbara Costello, a 74 year old retired teacher has just aced a deal for a cookbook, thanks to her "Celebrate with Babs" Tiktok videos. These are homey fun recipes that wouln't go amiss at a tailgating party.
Will these Tiktok chefs have the lasting power fo JUlia CHild?They could. Their recipes are just as good as any chefs
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