Eric Asimov pondered this in his weekly column, The Pour in today's New York Times Food section. It started with couple Gina Schober and Jake Stover talking about their wine loving friends who enjoyed an active life. Their fondness went hand in hand with hiking , biking and boating, activities that get laden down with heavy bottles.There had to be a lighter way to transport the drink - why not in cans. Husband and wife then started Sans Wine Company in 2016, dedicated to making good California wine and putting it into convenient lightweight cans. The couple does have experience. Mr. Stover was a vineyard manager who had made wine and had the necessary connections to find desirable vineyards with available grapes. His wife worked with a wine brokerage and knew how to market and sell wine. They used grapes from a single vineyard that had organically grown varietal breeds. These cans are not meant to join wine cellar collections. They're meant to be imbibed the day they're bought so oenophiles can take advantage of their freshness and deliciousness along with being thirst quenching. The next step is bringing back wine coolers with organic wine mixed with organic grape juice.
One of the things that's most appealing (at least to this environmentalist) is that it leave almost zero waste.They are kinder to the environment than glass and easier to recycle. As for shipping, they are lighter and require fewer packing materials. There are other benefits to them as well. Cans are lightweight and easily portable. They can be used where glass is not appropriate such as pools, beaches, rock concerts and sporting venues. They're perfect for backpacking trips Restauranteurs like them because there is zero waste of the alcohol. Bobby Stuckey and Lachlan Mackinnon-Patterson of Frasca Food and Wine in Boulder Colorado serve single serve sparkling wine and a prosecco like sparkling wine without having to dump out leftover wine. The prices aren't so bad. Cans of reisling and carignan are both fifteen dollars while a 2017 can of 2017 Napa Cabernet goes for twenty-five dollars. Union Wine Company in Oregon sells 375 milliliter cans in a four pack for twenty-eight dollars. Not bad for a picnic at a concert or enjoying a sunset dinner on the dock. The only problem would come with underage drinking with teens and tweens guzzling the stuff like it's soda.
Wine in cans? It will be popular once it's out there. People will like the portability and ease of wine in lightweight cans. It's a sip in the right direction.
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