Taco Bell Revisited

It seems that one of America's top fast food chains is undergoing a change -literally. Taco Bell is redefining itself, with both its' overall look and food. It's appealing to the Twitter generation but what about everyone else? Will it lose it long time fans? Time will tell.

Taco Bell started out in - where else - southern California in 1948 by Glenn Bell. It was originally
a hamburger stand, much in the same vein as McDonald's and White Castle. The inspiration came from across the street , at Mitla Cafe, a Mexican restaurant known for its' hard shelled tacos. Mr. Bell saw how popular this was. he cleverly  ate there often enough that he became a regular. The proprietors let him watch them assemble tacos and cook other quick Mexican dishes. By late 1951 the prototype opened. He named it Taco-Tia. Four years later it was renamed El-Taco and was a fixture in SoCal towns. By 1962 the first Taco Bell had made its' debut in Downey California. The company grew rapidly and the first eastern eatery was opened in Springfield ,Ohio in 1970. Pepsico bought it from Mr. Bell in the late Seventies and then it went to Yumi Foods, the international conglomerate that owns Pizza Hut and Long John Silver's. For many, it was their first taste of Mexican food. a huge change of pace from the usual, burgers, fries and malteds. It was also cozy, Most Taco Bells were housed in cute So Cal mini haciendas, where there were booths with padded seating  and bright pastels like pink and purple abounded. The vibe was welcoming, like being in someone's house.

That all changed. The hacienda in my area was razed to the ground. Gone was that soft almost Play-Doh molded building and in its' place something colorless and industrial.It kind of looks like a Brooklyn hipster designed the new architecture. The outside has a boxy wood and steel front which works in urban areas - not in suburbia. The inside is just as bleak looking with uncomfortable wooden seats and metal tables. The only highlight is the charging tables where people can plug in their laptops and tablets, working as they eat. Even the outdoor dining area has industrial and far from cushy chairs and tables.Maybe Taco Bell is trying to be Chipotle's little sibling . Chipotle has relatively the same decor - factory inspired and somewhat bleak. Have the staff and recipes changed? Not really. My Taco Bell 's servers have  the same flabbergasted attitude as before.I ordered a chicken hard taco and wound up with a chicken burrito. It was still tasty  - and filling. They have spicy fries with a cheese sauce which was pretty good, with meaty fries and a satiny nacho sauce . There were not too  many fries,  perfect with a huge burrito. I would like to try their "rattlesnake" fries, , fries with cheese and steak bits and of course, their Dorito Cool Ranch taco, with the taco dusted with Doritos' seasoning. I know I'll be slurping on one of their freezes, a kind of Icee with either orange or Mountain Dew flavorings. Even the breakfast items seem inviting. with their mix of grilled breakfast burritos and Cinnabon balls of dough with an icing filling.

Taco Bell is still the same food but with a new look. Ignore the industrial vibe and concentrate on the food. It's still as flavorful as before.