Gone are the days of ord er ing a plain soda ,coffee or tea. Now drinks are c customized with a shot of this and a dash of that. Is customizing drinks the wave of the future? Absolutely.
Regular contributor Priya Krishna wrote about this phenomenon in today"s Wednesday New York Times Food section! Give Sonic and Starbucks f9r this.They were thefirstto co e up w8thcustomized drinks to suit customers` tastes. In fact many of Sonics more popular drink flavors started out as requests.Its the American need for individuality and energy that drives people to want to have a meld of flavors coupled with a boost of power.At CosMc, McDonald's new off shoot cafe customers can order all sort-of beverages31They are big om tossing in v erything from sprinkles and whipped cream to boba or tapioca pearls.There arestraight coffees and teas for those who aren t into this craze.Starbucks also sees that one in every three drinks gets modified.The three most popular are a shot of espresso, a pump of any flavored syrup and a cap of cold brew foam.Now independent coffee shops are also following through
According to Nic Modi a cohead of consumer research at RBC Capitol Markets in Toronto Americans risk diversification have grown to vary widely.People love add ins in their beverages. However individual choices are not cheap.Ana Mills in Tallahassee Florida has so many extras in her coffee that the final product costs close to ten dollars at her local Starbucks. Her coffee is like a cake with its add ins of vanilla bean powder, vanilla syrup a lining of caramel syrup and cinnamon cold foam. Every month 200 dollars are gone because of desire.For some customized brews are an addiction.Adriana Loza of San Antonio visits her local Dutch Brothers Coffee for two mixed brews and one energy drink every day.She needs her cookie butter lattes for morning her Poppin Boba Fire Lizard drink for the afternoons and her Iced Caramel Pumpkin Brulee Breve for night.Without them she cannot cope with small kids or Texas heat,
Is coffee just coffee, plain and dark and simple. Yes. However others c wan to add and add to this perfect on its own drink.Is this a trend. Yes.
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