Kids whose parents own restaurants are very lucky. Not only do you grow up with great food you inherit the business. What's even better is that the second generation is tech and media savvy,tapping into the foodie cult with a vengeance. What the parents started as a small eatery is transformed into a superstar.
This was the subject of an article by Steven Stern in yesterday's New York Times Dining section. Several children of restaurateurs and food business people were interviewed. Interestingly enough they were the children of immigrants who had gone to college and then went off into the corporate world. They realized that returning to the family business was more profitable.Of course, once they returned, the kids then amp almost everything from the decor to the recipes. New dishes are added as in one case of a butcher shop where truffle hot dogs are sold along classic Romanian sausages and dishes thanks to the son combining the traditional with the trendy.
Having a tech savvy kid also helps a family business. He or she can easily put the family business on Twitter and Facebook to bring in more customers. They can also create an app for IPhones and websites too. This is all well and good however a family restaurant is nothing without good food and dedication. Also creating dishes that satisfy both the old guard and new customers also helps.Luckily these second generation restaurateurs know that and continue on with their family recipes.
There's nothing like growing up in a restaurant, butcher shop or bakery. Even better is coming back years later and turning the business into your own. Now there's a new generation taking a spin on their family's recipes and eateries.Success is in the genes - so is good food.
Thursday, June 9, 2011
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