Could a former US president help make a restuarnat popular?
Yes.
Yesterday;s New York Times Dining section had an interesting article about former president Bill Clinton and his effect on eateries. After he;s spotted at a certain place, the joint becomes the hottest spot. His meal become the most asked for dish. Call it the Bubba effect.
The piece written by David Segal tells of the former president becoming the arbiter of international fine dining. Newspapers and magazines around the world report on his visits. specifically noting where he; goes for his lunches and dinners.What's even better for restaurant owners is that the effect lasts for years. Even if the former leader of the free world ate there five years ago the restaurant and whatever the dish was are still wanted by customers.
Why Clinton? Why not the Bushes or President Carter? It's because President Clinton knows and loves food. before he became a vegan (at his daughter and health's behest) he loved food - good , well made food. If he eats a certain meal , then it must be good. if he likes even a small place then despite what others say about it it must be fantastic.
Again call it the Bubba effect. Bill Clinton has left a lasting legacy. Who knew it would include food too.
Thursday, October 28, 2010
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