A good coffee machine can last decades if treated properly. This is the case with La Marzocco coffee maker. It produces good coffee year after year.It can elevate any coffee shop, from a chain one to a small Indy one. Even the older ones are in strong demand.
Regular Contributor Priya Krishna wrote about this gem in yesterday's New York Times Wednesday Food section. La Marzocco has been around since 1927, first being made in Florence,Italy. Fifty years ago a Seattle cafe owner, Kent Bakke, visiting the city was amazed by a coffee machine that had two separate boilers.One was for steaming milk while the other was for brewing coffee, allowing the Emily to stay hot while not scorching the brew. A decade later he signed a deal with the company , then sold several machines to a local coffee start up named Starbucks . Thanks to the machine, the coffee and the cafes became big hits.Today La Marzocco is now in fifteen per cent of coffee shops according to Andrew Daday, the managing director of La Marzocco US; The name may not be known to most of America but Americans are well familiar with the machines and their sturdy clean lines, stainless steel finishes and the company name affixed in angular lettering.
While new ones are wanted by cafes wanting to make excellent coffee ,it;s the second hand retro ones that are in demand. Like classic Itlalian cars the need for them is intense ,competitive and brisk,News of their availability is mostly spread by word of mouth. There is a problem though. Scams abound. The deals can be great. A used one can sell for half the price of a new one., though for rare ones the price can exceed a brand new machine;It is cool to own a previously owned one.Nathan Smith who first repaired one back in 20 12 when he was working for Blue Bottle Coffee in Oakland California. A few years later he opened his own coffee shop in Old Fort North Carolina, he heard from a coworker that the same machine was up for sale.By that point it had made the rounds at several cafes. He had to have to and bought it for $2500 , but the price wasn't;t the main selling point. He compares ot to a Seventies Honda Civic. It;s rebuilt with different parts and retro cool.Some coffee shop owners have bought ones from the Fifties starting at $75,00,
A good machine will produce good coffee, La Marzocco is one of those machines.They give give America a great cup for great comfort
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