Well it looks like that American standard has gone international. What am I writing about? Not Coke or Pepsi. Not hamburgers or popcorn but cupcakes. Yes, cupcakes. In yesterday's Food section of the Times (remember it's Thursday and one article is always dissected) there was a piece about cupcakes shop hitting theMiddle East. Who on earth can resist this classic sweet. There's nothing like a moist tender cake under a big fluffy mound of buttery frosting!
The article written by Anna Louis Sussman write;s about Sugar Daddy's, a new cupcake shop in Amman, Jordan>, The owner FadiJaber, had an epiphany after eating at the famed Magnolia bakery in Greenwich Village. His customers, mostly women, fell in love with them, thanks to Sex and the city reruns that feature Carrie and friends munching on the famed treats. He has also opened shops in Lebanon, Isreal and Tel Aviv. Not only does he sell American style cupcakes but also brownies and cheesecakes.
You might wonder how well the cupcake translates for international tongues. Everyone from England to China seems to like this low key treat. They can also be adopted to fit the country's tastes. Mr. Jaber makes a "Blind Date" cupcake that's made with chopped dates and a cream cheese icing. Most people worldwide love chocolate and vanilla so even these flavors are nothing out of the ordinary. What may be startling or new to some palate is the amount of icing that every cupcake requires. This may come off as super sweet to countries who prefer plain cakes.
Cupcakes are not only favored by our celebs but by the entire world these days. Let's face it. Who can resist these sweet and colorful treats No one on the planet can!
Thursday, September 24, 2009
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