How do you feel about buying food sold a day before its' sell by date? Would you be leery and pass it up? Or buy it if it was offered at a really deep discount? That's the new question at European food stores.
Today's Monday New York Times Business section featured the article written by David Segal. The idea intrigued me. The one store, The S-Market in Valila, Finland has what it calls a "happy hour". It doesn't revolved around half priced drinks but half priced merchandise. The only catch is that the food usually gets discounted only hours before its' expiration date. Items that would be considered unsellable here in the States goes on sale at the nine hundred S-Market stores throughout Finland.It does make sense to try to move it and avoid waste. According to the Food and Agriculture Organization of the United Nations one third of the food produced and packaged for human consumption is tossed. what a waste, considering there are soup kitchens and families, especially struggling ones who would appreciate affordable foods.This waste costs a whopping 680 billion dollars along with filling landfills with rotting , methane producing overage.
Luckily this isn't the case in most supermarkets here in the States. Stop & Shop offers day old and two day old veggie packs that still can be used in everything from salads and sides. The store also packages up cold cuts sliced from what's left of hams and London Broils along with what's left over from chicken and turkey breasts. There's a similar policy regarding their baked goods too. Some supermarkets and fast food chains will let workers take home what's left over from the day, whether free or with a very deep discount.A lot of times, however food pantries will get the nearly expired foods. A new concept is salvage grocery stores which sells what's known as "lightly expired" foods. There are cheaper pastas and even dairy products such as ice cream and butter.Of course there are frozen foods. As we all know they can last for months and even a year if they're properly stored.The only product that may be questionable is frozen dough. It does get tough and crusty with age. Hopefully the salvage grocery store will come to Europe. Right now there are the S-Market in Finland and REMA 1000 in Denmark which has cut down on buy three for the price of two bulk selling. The last is the baby of Selina Juul, a Russian born Dane who is a champion of zero food waste. There are also apps such as Too Good To Go which gives users discounts to 25,000 restaurants in eleven country.
Salavaged food will be much more than a trend. It will be a way of life as we all help to combat overage and the damage it does. Don't be leery of day old or lightly or almost expired foods. Just buy them.
Monday, September 9, 2019
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