This is the season for ice craem, and especially ice cream on a stick.Usually most people will reach for their favorite Good Humor bar and be satisfied with the eclair or the toasted almond kikinds. Hold on. There' a new bar in town andi it's beyond tasty. It's lush . It's decadent. It's magnum. It's amazing.
I was a sucker fo the Magnum ads. They showed this creamy vanilla bar coated not only with this rich Dove like chocolate but also a layer of caramel underneath. I had to try them .They sounded and looked like frozen decadence. Magnum Ice Pops were expensive (although luckily there was a store coupon for it and I got over a dollar off) and the box only has three gold wrapped bars in it. However the price is worth it THis is the most decadent iced cream ever coated wih a crunchy thick layer of chocolate and gooey caramel. The sucker was history in five minutes flat. It was that good.
Magnum comes in four different flavors, I had the double caramel, but there is also double chocolate , white, dark and almond crunch Magnum is new to the States. It was started in 1989 by Unilever in Holland and spread throughout Europe and Asia.There are some yummy flavored Magnum bars beign sold all over th e world. ( the US was the last to acquire them)In Britain , they have one with honey and cinnamon. Australia has a peppermint flavore along with ones that have a cool Sixties theme. Karl Lagerfeld has even directed a Magnum commercial starring Rachel Bilson in France.
I'm sure Magnum will catch on here. The ice cream bar is one of the best in a long time. It's rich .It's decadent. It's the perfect ice cream treat on a hot summer's night.
Tuesday, May 10, 2011
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