Piggybacking Restaurants

There's a trend that's happening around big box stores such as Target. It's cutting up the store's parking lot to allow  space for fast food restaurants. Is it a good idea? Will it bring in more shoppers? Or diners?

Most big box stores such Target and Wal-Mart have huge parking lots that take up a lot of acreage. This is fine during the Christmas shopping season.It's really the only time when the area is used. In Bergen County, New Jersey any land, even if it's a parking lot is valuable. The land can be built on with some kind of business that will bring in not only diners but shoppers as well. This is the case with the Hackensack Target . A Taco Bell has been built in one of the parking lot's corners and has just opened. This is great for the area. Fairleigh Dickinson University is across the street and a charter high school is just down the road. Instead of being stuck with cafeteria food or the nearby Boston Market fare, kids can get cheap tasty burritos and tacos with beef or chicken fillings.Unlike Boston Market, and even the FDU Starbucks, Taco Bell offers cold  slushie like drinks that are going to be perfect when the Spring and summer  seasons arrive. There's a lovely outdoor area that's perfect for students as well. Imagine sipping frosted drinks and sharing snacks at the end of this Spring's semester.There's only one problem  with this Taco Bell - it will cut into Target's snack bar. The snack bar has had several blows in the last few years. Its' space was decreased to make way for a Starbucks. It cut back on its' variety. Forget getting their brand of a Slushie and chicken fingers. Hopefully their hot dogs and pizza will still be around.

The Hackensack Target isn't the only one. The Target in Clark, right off Parkway South in central eastern New Jersey  has to compete with not only an Italian restaurant but also a Duck Doughnuts built in their overly large parking lot.. These food hang outs are fun if you want to make a day or night of your visit, yet you can more or less get the same fare in the store's snack bar and Starbucks. A bigger version of parking lot piggybacking is over at the Teterboro , New Jersey's Wal-Mart where there is also a restaurant row plus two chain restaurants, Texas Roadhouse and BJ's Brewhouse. Again, the many diverse eateries, from Blaze Pizza to Panera's bring in not only diners but also those want a quick meal before shopping. Wal-Mart only has a Subway and some others don't even have these. The Garfield Wal-mart doesn't have any place to order a lunch or a quick snack. Their parking lot has an Applebee's and a McDonald's which helps. Most people who go to that shopping center, however, either head for Wal-Mart, Pet-Smart for their animal companions or even My Doc to handle colds and minor ailments. Food isn't necessarily on their minds. Should these eateries be there then? Would more stores be better instead. Or does this save that particular Wal-Mart from the pressure of adding some kind of fast food joint in their store?

Will piggybacking restaurants be the start of a trend? Will shoppers and diners like this combo? It's hard to say.  It all depends on the price and availability of  local real estate .

Glaze or Frosting?

One of the toughest choices a home baker has to make is how to finish a cake, cupcake or cookie/ Do you go with the satiny, glossy glaze or the fluffy, buttery frosting? Therein lies the question. what works?.

I tackled this question last month, going into a great deal about the different types of icing out there. Now I will be making spice cake cupcakes from a Duncan Hines mix. Originally, I wanted to top them off with a frosting. Since the cake has more or less the same spices as carrot cake a cream cheese frosting would make sense. It has a tang to it that would work well with the cinnamon, allspice, coriander, ginger, and nutmeg. I even planned to use my new cake decorating set from Wilton, dreams of curlicues and roses dancing in my baker's head, Unfortunately, the frosting may be a bit overpowering in taste, the spices and the blend of cream cheese , butter  and vanilla competing with each other. Should I go with a plain buttercream?  Not enough oomph, and too dull. What about another spice cake topper - maple buttercream which sounds too super sweet. It is  -  paired with confectioners and in some recipes  - brown sugar. The taste alone would drown out the cake - not something I want in a frosting.

Inspiration came in the form of my favorite bakery. The B&W Bakery of Hackensack, New Jersey  has recipes from the original German owners. Even though the current owners are now Korean, they kept many of the original ones for cakes and icings. One is a spice cupcake with a chocolate icing glaze. Bingo!!! That 's what I want. The dark, earthy cocoa  notes will work well with the spices, highlighting them,, instead of smothering their different and unique flavors.It also won't' be that sweet either  since a few glaze recipes are only comprised of chocolate and whole cream. The question is what would be the best glaze? There are several recipes I found on the web. There is the one mentioned above that requires only scalding the cream and adding semi-sweet chocolate chips. I am leaning towards that one. Another calls for granulated sugar and cocoa powder. These are sifted together  and then warm water and butter are added to give it that liquidy glossiness. What is good about using a glaze is that it's easy to use on any baked good.  Just dip the cupcake tops into it, then twist them to get rid of the excess . That's it. No fancy squiggles or buds. It's easy and the cupcakes will look elegant as oppsed to just cute. I may add a candy heart on each cupcake, but that will be enough .

A  chocolate glaze is going to be perfect for my spice cupcakes. It'll not only highlight the cakes' flavor but also give them a lovely, classy look. Perfect to look at and perfect to eat.