Making MAHA Foods Great Again

 The MAHA - Make America Healthy Again has taken a strong hold amongst America's home chefs and moms.It's also taken a firm grasp on America's products as well. Companies from little start ups to giants like Starbucks are all aboard to try to give consumers the most natural products. Can this work? Time and consumption will tell.

Regular contributor Kim Severson explored this in today's New York Times Wednesday Food section. Thanks to RFK Jr , most food is now under the microscope as far as ingredients. Everything is suspect ,from Froot Loops to energy drinks to name a few. COmpanies know this or have known this and are amending their formulas. Pepesico is putting probiotics into Pepsi (!!) along with a small amount of cane sugar. Coke is clanging it's classic recipes once again and replacing hi fructorse corn syrup with cane sugar which it hasn't;t done in over forty years.(Adding these ingredients may improve the taste of both sodas). PepsiCo is also the parent company of Lay's and Tostitioss. Their chips will be free of artificial coloring and dyes as well although the company already has a form of this out there called Simply.These are all's natural juices and lemonades which taste like - well - homemade. Starbucks is also jumping on board with its CEO Brian Niccol meeting with Mr. Kennedy about getting rid of artificial colors and sweetness in Starbucks goods and drinks.

 Big box stores.too are embracing this novel trend.  Last year Walmart introduced a line of premium healthier items such as plant based macaroni and cheese along with snacks under the Better Good lines.Lisa Curtis who created a line of moringa - a kind of miracle plant - based  drinks has found a home in the store.. MAson Shaw who oversees what the store stocks noticed that moringa powder, found in the Walmart baking aisles was doing well. He also watched Dr, Casey Means on Tucker' Carlson's show talking about  the MAHA movement and was struck by inspiration. He called Ms. Curtis and told her that the food as medicine idea was taking off. with her help Walmart created a "Better For YOu Super food section next to the flour and sugar in 1,000 stores.It showcases such healthy foods like chia seeds, lion's mane mushrooms and Ms. Curtis Kuli KUli line. Steak n Shake, a once failing chain remade it's French fries with tallow fat instead of hydrogenated fat. It got RFK Jr's"s endorsement which brought in curious and health conscious  diners.

Diets will be changing under the Maha movement. will it help? It's too early to say but hopefully yes.