Bahr's Big Time Moment

 One Super Bowl commercial can make or break a product. In this case there is a by  product that did well  and it's Bahr's the much beloved seafood restaurant in New Jersey's Atlantic Highlands. It's on the map any way thanks to its' great food and great atmosphere.

Bahr's has  been a part of the jersey shore for one hundred and five years.The original owners, Jack and Florence Bahr were not in the seafood industry. They owned and operated a small neck tie company in Newark's Ironbound or Dutch Neck section, The only connection to the sea was that Jack';s grandfather was a tall ships captain. After their business suffered several robberies, the Bahr's went south to the Highlands where they purchased a small boat rental company.The Bahr's and their four children sold bait ,rented towboats and cooked dinners for fishing parties that came down by the local train. Soon they were offering lobster and fish dinners.. The menu was expanded to include their famed Manhattan clam chowder along with dishes reflecting their German heritage. They have attracted all sorts of celebrities from the famed swimmer Gertrude Ederle to actor Ernest Borgnine in the fifties. Recently Bahr's was alluded to in Ronan Farrow's 2019 Catch and Kill: Lies, spies and A Conspiracy To Protect Predators. According to Farrow former spies used to meet regularly , discussing what to do with the author after his expose on Harvey Weinstein. The latest brush with fame is a Chevrolet commercial featuring Jamie-Lynn Sigler and Robert Iler reprising their Sopranos  characters Meadow and AJ Soprano  meet in front of the iconic sign and eatery.

Yet go to Bahr's not for its' celebrity cache but for the wide variety of seafood and German dishes. One of their best is the Manhattan clam chowder, a savory classic, rich with large ,chewy clam bits and redolent of herbs such as rosemary and sage. Another must have is their shrimp cocktail , an icy cold but flavorful appetizer of plump shrimp with cocktail sauce. I am also a big fan of their lobster.It's just good with  butter sauce, perfect with tender tail and claw meat. It's usually served with their homemade cole slaw and homemade biscuits. It's also great at Moby's served with a side of fries that you can also dip in the butter sauce. Keep in mind they also offer scallops along with flounder and salmon. Their chef has a creative streak, evident in his seafood chili , a mix of fish, tomatoes and clam broth and his lobster pot pie, a dish that brings you back to the Gilded Age. Puff pastry covers a creamy melange of lobster cream sauce, carrots and peas.They also have  a plate of wurst along with filet mignon and Florence's pot roast recipe. You may be too stuffed afterwards to enjoy a treat but Bahr's has a good selection of pies, cakes and creme brulees.

Bahr's has always attracted a good deal of attention .It s mainly for its' excellent seafood and home cooked sides. Go to this iconic restaurant for just that - not for its' refound celebrity cache.