Sushi The New American Classic

How did a Japanese classic become one of Amerca's favorite foods?Surprisingly the pandemic had something to do with it.Add in the easy transportability of seafood adds to it being popularity.It's also tasty, being more flavorful than pizza and CHinese.

Regular contributor Julia Moskin wrote about this phenomenom in yesterday's New York Times Wednesday Food section.Forty years ago it was regarded with a raised eyebrow. It had a mystique yet it didn;t pique enough of America's curiousity. It was common init;s native country with it being sold in gas stations and vending machines.Kroger, the Midwestern supermarket giant started selling it in 1991. Now it's everywhere from expensive omnikase restaurants to Target.The pandemic was the dish's biggest booster. People wanted a different flavor. Sushi, with its'briny, sweet and hot flavors did the trick.Also playing into the need is that the generation who were children in the Nineties  when sushi became common , were craving it as adults. There was a whole new slew of consumers according to Richard Barry,, f the National Fisheries Institute The millennials grew up with it and tastes donl't change. If they loved it in childhood, then they'll continue living it into adulthood.

It's not just them heading to expensive sushi bars for three hundred dollars dinners. They're buying it everywhere from big box shops to gas stations. Even bowling alleys and stadiums are selling it to fish hungry Americans. Retail sushi , also, called deli sushi because of its'location in supermarkets , is the fastest growing segments in the stores. Retail sushi brought in close to three billion in sales. Because of this high end sushi bars are also investing in this to go phenomena. At Sugarfish, located both in Manhattan and Southern California, each order is packed in a patterned box by Clement Muk, Chef Kazumori Nozawa fills them with warm rice, cool fish and sauces brushed on at the last minute, He approves for sushi being eaten right after it's made. Healso tested dozens of cardboard take out boxes that didn't absorb soy sauce and kept warm rice from being sticky. Sushi is also number one in the catering industry , letting vegans and pescatarians enjoy fun ,delicious foods. Keep in mind that ist's also becoming more Americanized. Raw fish is being replaced with cooked .

Sushi is the new American classic. Will it replace a burger and fries? Actually yes. People love it more than the standards.