Everyone who loves cooking and baking has , at one time or another, dreamed of opening a restaurant or bakery. It should be simple, right, Finda space, create a menu, get good suppliers and cook or bake. However sometimes the dream can border on nightmare. There's a lot that goes into opening the perfect eatery.
Regular contributor Priya Krishna wrote about this in yesterday's New York Times Wednesday Food section. She interviewed and followed newly minted restauranteur Mohleena Khan, at the age of tihrty-five was ready to jump into an entirely new business. The brutal truth is opening anything in New York City is a pretty big risk.There are astronomical rents, stiff competition and city bureaucracy.However this has not deterred the 4557 future eatery owners applying for permits in Manhattan. However most were filed by celebrity chefs and very rich future owners.Ms. Khan is undeterred too. She may not be a cook but she is bright and organized, pluses for running any business. Luckily her friend Aleks Jeune can cook and knows something about food running the Brooklyn coffee shop Chez Alek. The food will be her native Indian because Brooklyn has so few Indian restaurants in the middle space between take out and find dining. The borough's casual restaurants are also hard to get into . This should make it interesting to prospective investors
Is it , though? The two friends can put up around thirty thousand of their own money and raise one hundred thousand from a combination of family and friends. Unfortunately the response is tepid. Many friends are buying houses or having children . Money for them is spent on these. MOuleena's father Pradip gives fifteen grand while her sister ,Alisha, who gives ten grand. Some friends chip in with amounts ranging from two to ten thousand . Mouleena and Aleks put in an extra fifty-nine thousand on their credit cards. The next step is finding an affordable rental. They pick one on Nostarnd Avenue. It;s in ahistorical district so there will be papers to fil out. Then there are the other papers from the health inspection to liquor license.After these are acquired it's time for renovations. Luckily Mouleena's husbands have some experience with construction and Aleks ; husband chips in to help too. Both build a birh wood bar. The women re picking out fabrics for decor. It's looking good until it isn't. They want it open by Jume first . It will take a while. It does finally gel with them making such fusion dishes as a breakfast plate with Masala eggs and tots along with phuchka, spicy potato balls in a semolina crust.
Yes it's hard opening and maintaining a restaurant. However if that's a dream go for it. It's worth every penny.
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