The Poetry Of Cheese

There's nothing like a hunk of a good cheese.Just ask the cheesemongers who try to sell it. It's hard to sell the taste of it yet this is what those sellers do. Tnere's nothing like creative writing to sell a product.. The lyrical cheese mongers were the subject of an article in today's New York Times Dining section.The piece, written by Dining regular Jeff Gordonier, tell how mostly Manhattan sellers go to great iambic lengths to sell their from ages.Some descriptions are succinct such is the case withHarlem's Fairway.The cheeses can be labelled anywhere from "bland and forgettable" to "strong and Gooshy" to Creamy and Dreamy. This aids in not only in garnering new customers but also steers buyers into making the right choices. Most of the cheese mongers though go beyond that. Some compare them to rock stars , others even offer comparisons to our president.It first started with Steve Jenkins, again of Fairway, who first started cheesy prose thirty years ago. Now, it's practically normal. each cheese store has it's own writing style, ranging from punchy to sarcastic. there is a reason for this Most cheese stores hire out of work artists, writers , and musicians. writing descriptions is a creative outlet for them and a great way to continue their creativity. Cheese is an easy sell on it's own.However there 's nothing like a little poetry to push a new brand and type. bring on the kind words .There's nothing like an ode to cheese.