Thursday, March 3, 2016
The Perfect Wine Shop
We all know what makes a good food store. We know it;s a wide variety of fresh fruit and vegetables, good customer service and a welcoming atmosphere. Now what makes a good wine shop? Ask anyone and they'll draw a blank. What does make a liquor store stand out?
The answer was a very good article in yesterday's New York Times Food section.Eric Asimov wrote about it in his Pour Column and it's worth saving. Many people just walk into their local liquor store and overlook the obvious signs . One , the ambient temperature should be fifty four degrees - the temperature of a wine cellar. If your local wine shop feels a bit too warm , then walk out and find a moderately cooler one.Also, another bad sign is if the place is flooded with sunlight. A liquor store should be dark, otherwise the light can damage the wine,especially if it's in clear or light blue bottles.
Dusty merchandise is also a telling sign, The staff has been lax in upkeep and possible negligent with inventory. Another sign of an attentive sales force. Look at the description listed under the bottles.Staff written ones means they're personally involved and a distinct point of view. They'll also offer you advice on what to buy and even offer samples.Buyers should also note if the bottles are laying down or standing up. It's a good sign if they're placed on their side, this way the cork won't dry out and let in oxygen.This can oxidize the wine.
Mr. Asimov also visits some of the better wines shops across the country. He visits Bay Grape in San Francisco which even has wifi and tables There are also discussion groups with sales people leading them and teaching shoppers about different types. All of this has made Bay Grape a popular wine shop with a loyal clientele. New York City also has wine shops that are much more. Take Black Label Wine Merchants..Sales clerks will either engage shoppers in conversations to determine their likes and dislikes or back away from the more distant ones. Some stores even track their shoppers purchases, to better anticipate their next trips to the store as well as help them in the future. Wine shop owner.Vanessa Moore, of Unwined In Alexandria Virginia,trains her staff to recognize customers by name and get to know their tastes. There's also another family aspect in the sense that she only buys from family wineries. She does change brands frequently which can turn off devotees of certain wineries. Greenwich Village's Some Good Wine offers wines from places that normally aren't associated with wine making, from the Canary Islands, Corsica and the Czech Republic, thanks to owner Jeremy' Blocks passion for exotic wines.This means his customers can also expand their repertoire too.
A good wine shop has to have several different components to be successful. The bottom line is both the merchandise and the customers have to be treated special. This translates into a liquor stoe with a long life and a loyal follwing.