Thursday, March 7, 2013

Craft Beers Yet Another Controversy

Artisan beers may be the hippest drinks right now however there's always a fight about them. This time its' how they're bottled. Beer has always been served in smaller bottles unlike wine and since the last few decades in cans. Now they're coming in larger containers, much to the chagrin and dislike of beer lovers.

The New York Times Dining Section wrote about it in yesterday's paper with newcomer ,Clay Risen weighing in on the topic. Most beer bottles now are almost as big as wine bottles. This is fine if you're sharing a beer with a date or with friends. However unlike a Merlot or Chablis , you can't cork it and bring it home with you. Even many  craft beer store owners such as Ben Granger have problems with this. People won't buy the larger beers so they sit on the shelves  and collect dust, more or less.Six packs are still the big seller and probably will be , despite their usual taste

Others , namely brewery owners disagree.This is the case with Bruery , a California beer manufacturer,located in Placentia. The director of marketing,Ben Weiss, believes that people will open up a milliliter of beer to share with friends.These are fancy beers, not Buds or even Sam Adams The brews are made with cacao nibs and honey. They're meant to be opened for a group or a few served at a party with fancy wines and champagnes. Yet as most beer fans point out , beer is just that.It's not as frilly as wines and won't have the connoisseur following that they've always  had already
Should beer be put into larger bottles like wine? Yes, if it's a fancy artesanal one. It would go well , not at restaurants but at parties where a bigger format would be more appreciated.

No comments: