Friday, April 27, 2018

A Seller's Party

Ever since the dawn of selling cosmetics , women have been creating parties and teas around their sales pitches. It's still the same today, whether at home, selling lipstick or in a local salon selling jewelry or nail stickers. There's nothing like having fun hors d'ouevres as you're shopping and trying out samples.

Many sales people feel that a wine party - and whatever they're selling is always best. From a seller's point that's true. Potential customers have a buzz on, they're laid back and careless with their credit cards. I feel that this is not the greatest way to promote a product or a brand. It's taking advantage of guests. Besides , what happens the next morning  when they wake up sober and realize they've bought a pricey pair of earrings or enough make up to paint all of the Kardashians?  Keep drinking to a minimum. (Also keep in mind that the party host is responsible if the guests drive drunk.) An easier solution would be white wine spritzers. Have plenty of  sparkling water and various diet and regular sodas around  too..If it's a Saturday or Sunday afternoon, then think mimosas or Bellinis  - a few sips of champagne or any sparkling wine mixed with peach nectar. Of course if it's more sales talk, then serve coffee with  flavored creamers along with a variety of different teas.

What to serve?Keep it light. Friends and family are not there for a meal but for shopping. One of the easiest is different kinds of bruschetta. This is a simple make , which requires just toasting slices of oil brushed Italian bread with various toppings. It's easy to whip up the tomato topping which also had chopped onion , garlic and chiffonaded basil. Vary it with a pesto topping, which is  just a basil based sauce that also has pine nuts and olive oil added.Another idea is charcuterie platters and loaves of sliced French bread. Include various cold cuts from mortadella to sliced turkey along with  small boats of aoli sauce and mayonnaise.For a really low fuss table, set out two or three cheese plates with cubed cheese and crackers. Guests can nibble as they peruse the goods offered and shop.Another no- nonsense idea is just cake and coffee.You can make it yourself if it's a small group or opt out for a larger. store bought cake for a larger one.  Fancy butter cookies would also be a nice choice, paired with a fruit platter.

A sales party is the time for shopping and eating. What's more enjoyable than buying a new lipstick or fancy bauble followed by good food.It's the perfect get together.

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