Thursday, June 12, 2025

Boutique Bottles

 Is water just water or are there variations - yes variations - that are slightly above just everyday H20?Surprisingly yes, water isn;t just water, mined from common springs. There's a whole new breed of the bottled stuff that's actually making waves.

Regular contributor Kim Severson wrote about this in yesterday's New York Times Wednesday Food  section. It used to be that Perrier was the designer water of choice but not any more. There are more boutique ones as were tasted at the ninth  annual Fine water Taste and design show recently in Atlanta, Georgia. water tasting is surprisingly like wine tasting. It's tasted, swished around the mouth and then spat out. Like coffee and beer ,water is experiencing a third wave of popularity , much like coffee and wine with Gen Zers.They've be primed in the fruity Le Croix waters and now want to level up.It's also gaining traction with the wellness crowd who have grown increasing skeptical of just plain tap water along with purified water in plastic bottles. H20 connaiseurs now can try waters from melted snow that's been filtered through Peruvian rock and deep sea water that has been pumped up eighty miles from the Korean coast( you do wonder about salinity there). There is also water gathered from nets from a miisty Tasmanian forest as well as a Texas brand laced with lithium called Crazy water.

Most would ask - what's wrong with just a decent from the tap glass of ice water.There are a lot , especially Generation Z would would turn their noses up at it.people want to elevate water just from the hydration and turn into into an experience similar to wine or alcohol.Influencers continue to plug these waters.This is nothing new. Back in 2001 Manhattan's Ritz-Carlton introduced a water sommelier, a person who knows water like a wine sommelier Publicists began using phrases like luxury hydration options without irony. However America was last in discovering spring water.It started in the 1800's when many visited the update New York spa town of Saratoga Springs. Springs there offered naturally carbonated waters that touted health benefits. throughout much of the Nineteenth Century.Now there are more than four thousand waters to choose from, some are a few dollars, some - otherwise known as jewelry waters cost thirty dollars a bottle. The water people buy are divided into two categories purified and natural. Purified is nothing more than tap water that's been filtered  and s tripped of minerals. and impurities while natural comes directly. from the earth.

Water is being transformed.It's not just that drink from the tap. It's elevated with minerals and pure flavor.Is it worth a sip? Yes.