Thursday, August 12, 2010

Baskin Robbins True Comfort Food

I've only just rediscovered Baskin Robbins ice cream. It was a big part of my college years and hanging out of the local malls. I used to love getting th e bubble gum flavor which is August's flavor of the month. What I also love about the company is that nothing has changed. They've stayed true to themselves and their recipes since the mid 1940s.

The orginal concept was thought of by two Southern California brothers in law, Burt Baskin and Irv Robbins. Both had their own separate ice cream parlors that produced a multitude of different flavors. Upon the merger they had thirty one flavors, an anomaly for that time. The brothers in law were also shrewd enough to bring in the crack Carson Roberts (no relation to me) advertising comapny. They gave the newly formed company their cheery packaging and 31 flavors slogan. The company was bought out by the Dunkin Donuts group in the mid Nineties. That's why so many Dunkins have a Baskin Robbins attached to them.


I love Baskin Robbins because it' true ice cream It's thick and creamy . It's also innovative in it's flavoring with new spins such as Cotton Candy and Oreo Mint . I also like that they can still make old fashioned sundaes and malts for relatively low pricing,. Baskin Robbins also has cakes and quarts . The first is good when you have to get a really pretty birthday cake and the second is perfect for when you want a hit if ice cream late ight or during your favorite TV show.

There' nothing like scoop of Basin Robbins ice cream. It' really is comfort food . Baskin obbins ice cream out there that still has old fashioned goodness.

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